Metabolic Balance Enterprises UK

The company behind Metabolic Balance in the UK and Ireland

Our Team

Meet the team behind delivering Metabolic Balance services to practitioners in the UK and Ireland.

Cherry Wills, CEO

In January 2025, Cherry Wills took over the management of Metabolic Balance UK, marking a full-circle moment in her journey with the program. Her passion for Metabolic Balance began in 2012 in London when, as a UK-trained Clinical Nutritional Therapist, she first became a certified Metabolic Balance coach. After relocating to Brisbane, Australia, in 2013, Cherry successfully built a thriving private nutrition practice, helping hundreds of clients achieve personalised health transformations through Metabolic Balance. In 2017, she became the CEO of Metabolic Balance Australia and New Zealand, leading and growing the program ever since. Following the passing of Gloria Parfitt in November 2024, who previously managed Metabolic Balance UK, Cherry stepped in to ensure the program’s continued growth and success. She is committed to expanding its reach and helping even more people experience the life-changing benefits of Metabolic Balance. Now, Cherry divides her time between the UK and Australia/New Zealand, overseeing the support, training, and mentorship of Metabolic Balance coaches across all three regions. With over 13 years of clinical experience, Cherry remains deeply devoted to the Metabolic Balance methodology. She is passionate about empowering practitioners and clients alike, celebrating every success along the way.

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